The idea
Calm and warm, for a worrying moment.
A hard result lands on her phone. So: a warm page, not a glare; a soft band for each part; one purple for every word; nothing shouts.
Key metric
6.7:1
The ink's lowest contrast on any band, on blush. 10.4:1 on the page, 11:1 on white.
The work
Priya · Mammogram · 24 Feb 2025
No sign of cancer.
Nothing needs treating.
Checked by
Dr Anita RaoRadiologist · signed your report
Dr Leah MorganYour doctor · has a copy
Download full report (PDF)
Two things worth knowing
From your scan
Dense tissueCategory D
Chance over a lifetime
About 35 in 100Higher than typical
Name and motif
SecondRead
The arrow is the one ornament: on links, on buttons, as a round chip that opens a card.
Typography · why one family
Aa Bb 123
A humanist grotesk, so it reads as a warm voice. One family, two weights: hierarchy from size, nothing shouts.
44 / 48headline, one per screen32 / 36band headings16 / 24body, sixth-grade reading level13 / 18labels and chips, often uppercase
Colours · why, and where each one goes
Pastels at one lightness, so no band outranks another and the ink clears 6.7:1 on all. Colour says where she is, never how worried to be.
Purple ink 403561Every word, primary buttons, the one dark band.
Warm off-white FBF8EFThe page, and the quiet bands: findings, reviews.
Blush EFB8C6The result itself, one band per screen.
Lilac D4C5E5Dense tissue, category chips, Rosa's chat header.
Mint BFDDD0Lifetime chance, the attention band, "you can change" chips.
Peach F5CDB9The next step: the closing band and booking.
Teal 9CCBCCThe human door: Rosa's sheet, the trust line, Maya's chips.
White FFFFFFSurface cards, and the coin Maya sits on.
Shape and depth
Flat. No shadows, no outlines.
8 · 12 · 20 · pillpill only on chips8px rhythm
Cards lift by fill contrast alone. Borders exist for inputs and table lines only.
Who is who
RosaNurse navigator. A real person, with a face.
MayaThe AI. A mascot, never a face, never her result.
People get faces. The AI gets a mascot on a white coin, the same on every band.
How it works · the band grammar
One fact and one action per band. Every band ends with a person or a door.
ResultFindingsDense tissueRiskCarla's storyReviewsNext step
Talk it through with Rosa
Maya can explain dense tissue
Motion
200 and 400 ms, ease-out. Voice mode breathes at 2.8 s, never a ping.
Icons · Lucide, linear, 1.5px
One set, one stroke weight, no filled icons.
Voice · explain, never instruct
Take a breath.Nothing needs treating.
Book nowTimes held for your scan
~35% vs 11% averageAbout 35 in 100
Talk to a guide firstTalk it through with Rosa
Inverted band
One dark anchor.
The ink becomes the ground; text flips to off-white. Cards sit one step lighter.
403561 ground524873 cardsFBF8EF text